Google has introduced the "+" button in its search results.

The idea behind a + button is very close to ‘Like’ button on Facebook. According to Google, every + 1 will be considered as an actual vote given by an individual to a website. So, a website which gets more + 1 votes via search engine or Google Plus will rank higher in search results. This means that the Google Plus marketing strategy will not only promote your practice but also make a huge search impact in favor of your website.

Furthermore, when a prospective patient has been given your name through a doctor or insurance referral, they are most likely to ‘Google’ you. When they do, your Google Plus profile will appear. Some patients will never get to your site. they will base their decision whether to contact you solely on your Google Plus page. We’ll make sure your profile is every bit as strong as your website. A carefully crafted Google Plus profile is an invaluable part of your online image.