Google / Bing
Aquiring new patients through custom online advertising campaigns
The most direct and most cost-effective way to reach new patients is to advertise on Google and Bing. In 2014, people overwhelmingly use the Internet to find local services, and they overwhelmingly use Google and Bing to search.
Paid Ads Get Results
Because of the page layout, the vast majority of searchers look at ads first and click on ads first.
Google and Bing dominate Search
More searches are done on Google, but Yahoo, Bing and MSN have joined forces to capture nearly one third of the search market. The Yahoo/Bing network represents a unique opportunity to reach a growing number of searchers.